And the national marketing of the game of baseball. Also, baseball has always been very traditional in its marketing. It has not addressed the "cool factor," which other sports do. Baseball has been marketed as a traditionalist sport, and is not holding the interest of most African Americans. Other sports capitalize by development marketing that connects with their emotion and energies. The slower play -- one of no time clock -- versus dynamic fast transitions in basketball or gladiator-type hard hits in football, create an uphill battle. Another is the fact that basketball and football generate excitement through individual players. As a social society that celebrates glamor and glitz, more enthusiasm is derived from an amazing basketball player's new sneakers than any small tweaks in the game of baseball. Since the values of the African Americans are not being considered in baseball's marketing initiatives, interest is lost. When you do not inspire fans, you ultimately do not get the players.
Due to a wide range of media coverage and large scale steroid scandals fans and experts have continued to bring the games integrity into question. Major League Baseball is a game of statistics. The entirety of a player's career is based upon the consistency and credibility of the numbers and accolades acquired during the period in which they played. "Their real impact has been at the margins: There are certainly some scrubs who wouldn't be in the majors without the juice, and we have ample evidence that at the other end of the scale, drugs can take Hall of Famers and all-time greats and help them perform at historically unprecedented levels" (La-Times). When it comes to this topic generally there are two trains of thought. Many do not see the harm with this type of substance use because it makes the game more exciting and allows athletes to reach untested potentials. On the other side of the argument many fans and experts believe the game has lost its purity because of this drug use. More recently an issue has arose with high-caliber players who have tested positive for performance-enhancing drugs are not being voted for on a hall of fame ballot. This fact has brought many to question the game's integrity. No matter the statistics and achievements produced by the certain player prior to drug use, a positive test for steroids has shown to discredit the athletes integrity and career entirely.