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John Grimshaw is DigitalMarketer’s Analytics & Data Manager, responsible for evaluating and improving the systems and assets DigitalMarketer uses to “actually do this stuff.” Since joining DigitalMarketer in 2014, John has helped foster growth by using data to evaluate marketing strategies and understand customer value. While he’s done a little bit of everything, his background centers around data-driven analysis and KPI management. John has helped monitor and manage the metrics driving over $3 million in paid traffic spend and 261 million sent emails and hundreds of promotional campaigns. He has spoken at Traffic & Conversion Summit, created the DigitalMarketer Analytics & Data Certification, and has taught for MarketingProfs. Connect with John on Twitter .